As a teacher of mine once told me:
“There are no problems, only challenges to be solved.”

From AI to Print: An example of my week

On Monday, I’m deep in AI, creating voice models, fine-tuning GPTs, or building new LoRa-models to generate stunning visuals. By midweek, I’m crafting engaging copy and strategizing digital marketing and social media campaigns. At the end of the week, I’ve got some campaign materials to finish, making sure every detail is perfect. My career has taken me from traditional media to the cutting edge of AI, and this blend of creativity and technology is what drives my passion.

Where data meets creativity

Data is the foundation, but creativity is where the magic happens. I use insights to guide strategy, but it’s the fresh ideas and innovative thinking that bring those strategies to life. I pay close attention to every detail, but I make sure the work is time-efficient and always delivered on schedule. It’s not just about running campaigns, it’s about building connections, telling stories, and making marketing something people remember. Finding that balance between data and creativity is what leads to real results, and I’m always on the lookout for that sweet spot.

I’ve walked the talk

I’m not just talking about marketing, I’ve lived it. I started at the bottom, working on small production projects where I learned the nuts and bolts of the industry. Over time, I’ve gone from handling the details to leading full scale marketing initiatives. Because I’ve been there, doing the work myself I know exactly what each part of a project needs to succeed. That experience makes me a valuable specialist today, ensuring every piece fits together seamlessly to create something stunning.