For me, AI is not about replacing humans; it's about empowering them.

As a photographer, I use my expertise to craft highly detailed, client-specific prompts that bring ideas to life. My tools of choice are ComfyUI, paired with cutting-edge models like Stable Diffusion and Flux.

Case: Auto Bassadone

Car dealer Auto Bassadone underwent a complete rebranding in the spring of 2024, transforming its visual identity to better align with its “driver’s expert” philosophy, which emphasizes expertise and a passion for driving. As part of this shift, the company replaced traditional stock photos with AI-generated images, offering greater customization and a unique look. Over 10 custom LoRa models are currently in use, allowing the brand to create tailored visuals that reflect Finland’s diverse weather and seasons. These images have already been widely used across various media, including print, web, and trade shows, helping to establish a cohesive and distinctive brand presence. With these tools, Auto Bassadone can showcase its cars in a variety of authentic settings, and the image library continues to grow as new models are developed.

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Case: KGM

Car brand KGM recently expanded its visual content strategy to better cater to the Finnish market. For their KGM Torres EVX model, they moved beyond a previously limited image library by introducing AI-generated visuals tailored specifically for local needs. To achieve this, a custom LoRa model was developed for the Torres EVX, enabling the creation of realistic, high-quality images featuring the car in various seasonal and weather conditions. This innovation allowed KGM to position the vehicle in a snowy Finnish landscape even before winter began, providing the brand with unmatched flexibility to customize imagery regardless of the time of year.

Personal projects

To truly understand the world of AI, I’ve had to conduct countless tests, experimenting with my own hypotheses and learning from error messages in the code. These experiences have been invaluable in mastering the art of crafting prompts for creating the best AI-generated images of our time. This process has equipped me with the ability to find the optimal solution for any client, whether it involves a person, animal, nature, or a product.